Big Uncle

Colonial Deal Collection

Press Release

April 11, 2018


Young, Italian fashion brand Big Uncle uncovered a contemporary new collection based on a time travel at the end of XIX century. This was a controversial historical period full of contradictions between cultural, technological and political progress and the barbarities that occurred in the name of this.


Big Uncle as a brand wants to inspire a dress culture, it doesn't have any subliminal political message to communicate. 

Big Uncle designers are not racists, fascists, Nazis or colonialists, they believe in freedom of thought and in the superiority of thought over any form of violence, abuse, imposition and oppression.


The COLONIAL DEAL collection is described on our website as follows:




A short and an intense journey to the colonial style. The Big Uncle man of SS18 proposes the COLONIAL DEAL, what the eyes, the sense of touch and mind recall of those places.

Forms and volumes intertwine like the East and the West cultures; the colors are warm like the cities, soft like the sunsets, dusty like the dirt roads.

As persuasive are those places the linen is rough like the faces consumed by the sun, the military colors and the leather are a soft suede.

The garments, whether they are rough or delicate, remind us of our emotion, of our COLONIAL DEAL."


The inspiration was taken by the XIX fashion style, recognized as such.

In XX century it was used as an inspiration and creative reference by numerous stylists before Big Uncle.

The entire collection is not inspired by COLONIALISM which is the political connotation of this period, but by XIX century's clothing style (colours and fabrics). There is a colonial style reference in architecture and it is not accused of being politically incorrect as in fashion, moreover, there is a Roman, Greek, Medieval, empire style that no one has ever referred to the cruelty that those historical periods have represented.


Big Uncle just wants to clarify that as stylists, not as historians, people live in a liquid society (Zygmund Bauman cit.) where many references have changed, just as the use and perception of words have changed. It means that writing "COLONIALISM" on a t-shirt doesn't mean to celebrate that historical period, but instead it wants people to reflect on it.


"Are there many aspects of the economic globalization similar to old colonialism today? Does writing “PEACE & LOVE” on a T-shirt make more sense in today's world than writing “WAR & HATE”? Where are we going as a society or as a community? What do we want to communicate?"


Eventually, there is a brand whose name comes from Latin as superlative of the adjective SUPERUS, which means superior; it was the expression used by Julius Caesar (De bello gallico book) in order to express the superiority of Romans people on the Gauls and, in the Mein Kumpf by Adolf Hitler it is used to stress the racial superiority of the German Aryans on the Jews. 


Did anyone define that brand politically incorrect? Did you label that collection as racist? 


Big Uncle loves 1800s style and it is against all forms of colonialism.