About SS17

Colonial Deal


Sales Campaign

FROM 17TH June TO 23RD July 2017

Aretè Showroom

Via Spartaco 19, 20135 Milano

Colonial Deal


A short and an intense journey in the West former colonies in order to understand the Colonialism style. The Big Uncle man of SS18 proposes the COLONIAL DEAL, what the eyes, the sense of touch and mind recall of those places.

Forms and volumes intertwine like the East’s and the West cultures; the colors are warm like the cities, soft like the sunsets, dusty like the dirt roads.

As persuasive are those places the linen is rough like the faces consumed by the sun, the military colors and the leather are a soft suede.

The garments, whether they have different weights and consistencies, whether they are rough or delicate, remind us of our emotion, of our COLONIAL DEAL.

Big Uncle X Antonia

Big Uncle X Antonia

The fusion of Antonia’s contemporary retail acumen and the researched and refined aesthetic of Italian brand Big Uncle brings to life an exclusive men’s suede jacket for fall that marks the beginning of a new tie-up. Slim, soft and stylish, for the first time ever Big Uncle experiments with suede, in beige and bronze, sourcing this richly-textured material from the Conceria Bonaudo, one of the finest Italian tanners. New colors and weights are in the pipeline for the future, as part of the ongoing collaboration. The details that make the difference are the co-branded lining in poppy red, jazzed up by an iconic bandanna pattern, and the retro urban-inspired buttons. The jacket will be unveiled at the upcoming Pitti Uomo showcase in the Big Uncle stand.

Established in 2014 by Riccardo Moroni and Sabino Iebba, Big Uncle has created a distinctive and modern design identity steeped in Made in Italy savoire-faire infused with a timeless-meets-timely appeal.

About us

Big uncle was born in 2014 creating a style concept based on a very strong identity, immediately recognizable to the touch and to the eye. Made in Italy is one of the strengths that defines the brand together with the research of materials and modern volumes. The result is a feeling of timeless beauty mixed with a contemporary touch.

A wardrobe enriched by a story that takes life through journeys around the world and metropolitan life that you can follow in every year’s collection.